All started back in 2014 when, Google announced a call for HTTPS to be used by every website on the web. Google has 3 main reasons for this in need for creating a more secure internet, but before we talk about these, you may be wondering what HTTPS and SSL are.
What is HTTPS and SSL?
HTTPS is the acronym for Hypertext Transfer Protocol Secure. It is a protocol used for secure communications over a computer network, like the internet. Communication over HTTPS is encrypted between the client and the server so that none can see the real data exchange and your website data are secure.
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL is an industry standard and is used by millions of websites in the protection of their online transactions with their customers.
SSL encryption prevents hackers from stealing private information such as credit card numbers, names and addresses. If you sell products or services on your website and accept credit cards online, you need an SSL Certificate for website security.
Why Google calling for all websites to switch to HTTPS?
This gets back to the three reasons why Google is calling for all websites to switch to HTTPS. Until recently in order to access most websites, the URL usually begins with “HTTP.” This is the unsecured version of the protocol that transfers data between the web server and the browser on your computer or smartphone.HTTP is not securing your private info, such as credit card numbers etc.
Google sees three reasons for securing your website with HTTPS and SSL. They are “Authentication,” “Data Integrity,” and “Encryption.” These three reasons speak to a number of issues that have come up when it comes to communications over the web.
Authentication addresses the issue of verifying the ownership of your website. Believe it or not, there are people out there that make replicas of websites and divert traffic to it in an effort to steal from you. Most people know that they need to check for the Green Lock in their browser before entering personal information into the website. You can go one step further and verify the SSL certificate to make sure it belongs to the website you’re on.
Data Integrity speaks to whether or not the data on the site has been tampered with while it’s in transit. If someone know’s what they are doing and your website is not secure, they can tamper with the data transmitted from your server back to the client. The form submission that the client just sent could go to the hacker and not to you.
Encryption refers to the security of communications between the client and the server so that no one else can read them. This is a key point for commercial websites. While it’s extremely important to encrypt the communications on an ecommerce website, it’s equally important to encrypt the data submitted using forms.
SSL and better Google rankings
Back in 2014, Google said that if your website was HTTPS it would give that site additional ranking signal in search results. This is a good thing for businesses that have websites that are competing with other businesses for position on search engine results pages.
In September 2016, Google announced another reason to go with HTTPS now! They started in January 2017 to begin displaying the security of the connection in the address bar of Chrome version 56 and up on pages that display a password and/or a credit card field. This is the beginning of a long-term plan to mark all HTTP pages non-secure.
First step is this
But in the following Chrome releases the indication will be RED!
Very very bad for every website that has not an SSL certificate to work with HTTPS.
So what you need to do? Simple add an SSL certificate to your site NOW.
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Common Search Engine Optimization mistakes that many site designers do.
We have great web hosting experience since 1997. We know the way search engines work and we have seen many mistakes regarding site designs and content. We present you the 10 most common mistakes that you could make that guarantee a bad impact for your web site search rankings. Giganetwebhosting.com top unlimited web hosting, want’s to help you bringing your site to the top.
So try not to do any of the following mistakes.
1 Targeting incorrect keywords
It is a mistake lots of people make and what on earth is worse – even experienced SEARCH ENGINE OPTIMISATION experts help it become. People select keywords that in their mind tend to be descriptive of the website but the average consumers just might not search these individuals. Choosing the correct keywords can make or split your SEARCH ENGINE OPTIMISATION campaign. Although you may are extremely inspiring, it's not possible to imagine on your own of all of the good key phrases, you could use a Keyword tool that will help you find keywords that are good for your site.
2 Ignoring the Title tag
Leaving the <title> tag empty can be very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your <title> tag shows in the search results as your page title.
3 A Flash website with not a html alternative
Flash might be attractive but not to search engines, along with users. If you really insist that your website is Flash-based and you also want search engines to find it irresistible, provide a html version. Search engines do not like Flash sites for the reason – any spider can't read Flash content and so can't index that.
5 Lack of reliability and maintenance
If you would like to be successful, you should permanently optimize your web page, keep an eye around the competition and – changes from the ranking algorithms of yahoo and google.
6 Concentrating too much in meta tags
A wide range of people seem to think SEO is all about getting your meta tags and description correct! In truth, meta tags are growing to be (if not already) one thing of the past. You can create your meta tags but don't except to rank well only because of this.
7 Using only Images on Headings
Many people feel that an image looks greater than text for headings and also menus. Yes, an image can make your website look more distinctive but with regard to SEO images for headings and menus can be a big mistake because h2, h2, and so forth. tags and menu links are essential SEO items. If you're afraid that your h1 h2, and so forth. tags look horrible, try modifying them in a stylesheet.
8 Ignoring Urls
Many people underestimate how important an excellent URL is. Dynamic page names remain very frequent and no keywords from the URL is more a new rule than an exception. Yes, it is possible for you to rank high even without keywords from the URL but all staying equal, if you have keywords from the URL (the domain itself, or file names, which are perhaps the URL), this gives you additional advantage over your competition. Keywords in URLs are definitely more important for MSN and also Yahoo! but even with Google their relative bodyweight is high, so there's no excuse for having keywordless Urls.
9 Backlink spamming
It is a common delusion that more backlinks are ALWAYS better and as a result web masters resort for you to link farms, forum/newgroup unsolicited mail etc., which ultimately can lead to getting their site banned. In fact, what you would like are quality backlinks and not any backlinks.
10 Lack of keywords on your content
Once you give attention to your keywords, modify your content and also put the keywords wherever it makes sense. It is even advisable to make them bold or even highlight them.